As Europe’s digital and internet economy enters a new phase driven by AI, real-time services, and platform globalization, internet companies are under constant pressure to deliver seamless, always-on digital experiences at scale. From streaming and social platforms to cloud-native applications and AI-driven services, success now depends on the ability to move data instantly, support massive concurrent users, and ensure consistent performance across regions. At the same time, tightening European expectations around cybersecurity, data sovereignty, and cross-border data flows are reshaping how global platforms design and operate their networks.